Made with you in mind

Made with you in mind

We love scarfs!

You don't expect to walk into a grocery store and find an item of high fashion with an attractive price point. We want you to keep an open mind. Even though this item seems very unexpected it in fact is very expected (and planned).

Introducing the Loose Weave Infinity Scarf by Lady 12 Fashion. We shipped this product to Albertsons, Safeway and Bartell Drugs  and launched online today. 

I thought it would help inspire creativity to do a little research on the origins of the scarf while launching this year's lineup. Did you know that the scarf is believed to originate from ancient Rome? Yup, soldiers used them to keep their necks and bodies free from sweat on the battle field. They were referred to as a "sudarium" which translates to sweat cloth. Historians also believe that the color and material make up of the scarf identified their rank. The better the material and the more attention to detail the higher the rank. In fact, soldiers across the world were using scarfs. There is even a famous scarf or Sudarium of Oviedo that was used to wrap around the head of Jesus. It wasn't until the 19th century that they became a fashion item for men and women. Once again, bright colors and material make up identified social class. Hmmm...Interesting.

Every once in a while I get a vision for a product that won't leave my head. From vision to execution it doesn't alway go as smoothly as I like. Every once in a while though I get the sample back and BAM! Just like I envisioned. Superior quality and perfect color match. The goal was to have a scarf that Roman and Chinese emperors themselves would wear...If they were a woman ;)

Your rank is now_______________Lady 12 Enjoy


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