Lady 12 Community Focus (2019) Laura Hunter
Do you remember looking in your 2018 Lady 12 Fashion Show swag bag and thinking "OMG!!! That is a BUNCH OF STUFF"...Well, hopefully you didn't toss anything aside because one of those items was a 25% discount to the "Lash Liner System" developed by one of our favorite people at Lady 12, Laura Hunter.
The "Lash Liner System" is the worlds first patent pending magnetic eyelash liner for putting on fake eyelashes. Recently Laura and her lash liner system were featured by Zoe Moore on Good Morning America and the reviews were incredible, have a look at this video!!! Congratulations Laura!
Did we mention that we love Laura? Well, we do. There is something about a woman entrepreneur willing to believe in herself and take a chance on that makes us want to cheer for her success! Former photographer, Mrs. Washington International, Ms. America International, Ms. Earth International and Ms. World, & now the Executive director of the Ms. World Pageant System and founder of the Lash Liner System, mother, friend...we can keep going but you get the point.
I recently caught up with Laura and asked her to let us in on her project for a little Q and A.
Q - "What advice would you give to a friend interested in starting her own business?"
A - "Be prepared for a rollercoaster of a ride! So many ups and downs you just always have to remember why you started and what your goals are. Sometimes it's easy to lose sight."
Q - "What do you do when you encounter negativity about your idea?
A - "I always try and surround myself with people who are supportive. Negativity can creep in but with a positive support network I can always turn to one of them and seek advice. I do try and have checks and balances because not all ideas are good ones. If I need someone to give me a genuine perspective I know I can turn to them. Your network is very important"
Q - "When did you realize that Lash Liner was going to become your next big project?"
A - "After we did our research on the idea we pretty much didn't find anything like it in the marketplace. I shared the idea with a few close to me and got wonderful feedback. I knew I had the right pedigree to make it happen but you never know. That's why I took it to Indegogo. After that I knew I had something special."
Laura took a chance and launched an INDEGOGO crowdfunding event back in August of 2018. If you aren't familiar with crowdfunding, it can be super stressful and it's not a guarantee that your product will receive funding. It can really be a make it or break it moment for any idea. 920 people believed in her enough to back the idea and off she went!
Congratulations Laura and thank you for always supporting us at Lady12!
For more information on the LashLiner System visit www.lashliner.com